lanju-fotografie-r-r-sgXzbo0-unsplash.jp
lanju-fotografie-r-r-sgXzbo0-unsplash.jp

Mastering the Art of Marketing and Media Relations for over 20 Years

Immersive Marketing for Experiential Brands

We'll tell your story

 

Full- Service  Agency

PR  |  Sales  |  Digitial Marketing  |  Events

Phoenix Collective is a leading full-service marketing agency; a collaboration of industry experts with a combined experience of over 50 years, providing specialist services across a selection of platforms. Servicing a diverse array of clientele in a multitude of industries, our aim is to help each client to identify their brand individuality and to communicate an engaging message to a targeted audience, across the right medium at the right time.

 

What we do

  • Creative and innovative strategy development

  • Robust execution of PR and communication strategies 

  • Global and international media relationships

  • Digital marketing 

  • Videography and visual content creation

  • Website design and development

  • Corporate Identity and brand development

  • Powerful social media narrative 

  • Compelling media, digital and collateral content development

  • Corporate and lifestyle events

  • B2B and B2C sales and marketing

  • Trade management

  • Managing brand perception 

  • Crisis communication strategy

How We Broadcast Your Brand

 

With cutting-edge strategy, a client-centric approach, and service excellence at the core of everything that we do, Phoenix Collective delivers high-impact marketing that yields great results. 

images%20(3)_edited.png

PR & Media

Digital-Icon%20(1)_edited.png

Digital Marketing

 

icon_sales.png

Sales & Marketing

images_edited.png

Corporate Identity & Brand Support

Lifestyle &

Corporate Events

Image by Ben Kolde

A Client-centric approach that yields great results

No two businesses are exactly alike. We don't apply cookie-cutter marketing strategies, but rather offer a tailored solution that gives our clients the freedom to create bespoke project-based campaigns, or long-term annual strategies.

The Collective

From offices in Johannesburg and Cape Town, the diversity of people that exists in our team leads to diversity in thinking, creativity and actions for our business, and for yours. Our competitive advantage is the wide range of personal, specialised services that we offer to a select portfolio of handpicked, prestigious clients and premium brands. 

Having worked in the industry for the past 18 years, Nicky has built a renowned reputation for herself as one the leading experts in luxury-lifestyle, marketing and public relations. As previous Director of Communications for Cape Town Tourism, her relationship with top tier media and trade stands her in good stead within the travel and tourism landscape, ensuring positive and strategic return on investment for her diverse portfolio of clientele.

 

With the move to technology-based media, Nicky has truly found her niche and adapted her publishing, design and content generation skills to fit the online market. Nicky intimately understands the daily running of an online business and loves keeping up  with technology trends and  has strong PR and marketing skills.

Nicky Arthur

Director of Sales, Marketing & Public Relations

Prior to joining Phoenix Collctive, Kirsty worked for Tintswalo Lodges, where she held a position in Marketing, Account and Project Management. With strengths and expertise in product marketing, events management, lifestyle publicity and content production. Kirsty has written for five-star hospitality brands, had two editorials published in two National Geographic publications, created website copy, brochure content, sales letters, company blogs, culinary menus, social media content, eBooks, and even the occasional awkward personal letter.

Kirsty Coetzee

Copywriter and Content Specialist

Kirsty.PNG

Leone studied BIS publishing, Digital PR & Marketing at the University of Pretoria. She has been part of teams that have served high-profile clients such as Red & Yellow, Sothebys, The Refillery, and Makweti Safari Lodge, in the digital marketing space. With her young energy and a passion for all things digital, Leo continues to immerse herself in studying the fields of website building, Google Ads and PPC, Adobe XD and design, further honing her skills in online marketing and staying abreast of the ever-changing virtual environment.

Leoné van Zyl

Social Media Specialist

 
Steve studied a BCom Marketing Management at the University of Johannesburg.

Steve worked at a number of small to medium sized digital marketing agencies. He started his digital career as a social media manager for some of SA’s top brands and slowly worked his way to becoming a campaign manager. By passing all the Google Ads exams he managed to secure roles at leading media and digital agencies. Before returning to Digi Dorx full time – Steve worked for a medium sized WPP agency as the Paid Media Lead.

Steve van Rooyen

Digital Marketing Specialist

Bianca has worked in multiple industries for varying blue-chip clients and some of the largest advertising agencies in Southern Africa. Bianca has been fortunate enough to have worked extensively on all communication disciplines, giving her deep insights into all communication channels and why planning is vital to a brand's success.

 

Bianca has consistently grown and adapted to the ever-changing marketing environment. Her experience spans numerous brands, products, launches and categories. She has been responsible for writing the marketing strategies, working with creatives, developing communication plans and refining messaging, implementing the creative work across all platforms, and evaluating the results.

Bianca Rogers

Marketing Specialist

Born and bred in Johannesburg, Andrew Howard, grew up in a time when television was broadcast for just an hour a day. He grew up in the outdoors, exploring the veld and getting dirty, which fuelled his passion for and emotional attachment to the wild places of Africa, and its wildlife.. From exploring Africa on foot, to touring southeast Asia and living in Europe, Andrew lapped up the best of these backdrops, and found his niche in design, brand building and photography.
Andrew's immaculate work in photography and design has given him a reputation in the hospitality industry. He has provided world-class material to many lodges across Africa, and especially safari lodges in remote locations where he is able to capture the luxury of bush dining, wide-open spaces and iconic wild animals.

Video & Photography Specialist

Andrew Howard

Feathers in our Cap

 

We target all media platforms with compelling and engaging content to secure an outstanding market presence for our clients, that engages their ideal audience. Here are some examples of the types of exposure achieved across a multitude of platforms, including powerful video content that our digital specialists have delivered:

In the Limelight

Our spectacular corporate and lifestyle events are never forgotten; we set out to create fun events, activations, inspiration sessions and employee engagement! We’ve helped our clients host celebrities, influencers and VIP’s at enthralling events for years. See some of our event highlights captured below:

Collective Portfolio - Past and Present

We have managed successful marketing campaigns for some of SA's top and most recognized

luxury lifestyle companies. Our business strategy revolves around the philosophy of 'retain and grow', and

we've been so proud to partner with these exceptional brands, and many more. 

 

Endorsements

I have worked with Nicky personally, over the past 10 years. As editor of Getaway magazine and Getaway International magazine, and formerly as a freelance journalist, I have had plenty of interaction with her in the areas of PR, marketing, sales, travel journalism and promotions of various kinds. She has facilitated trips, site inspections, competitions and the like throughout Europe and Africa. Her network is vast and she is able to promote property angles and ideas in an utterly compelling manner. There is no doubt she has a remarkable talent for selling!​

I have found Nicky to be highly motivated, professional and driven. She is passionate and dedicated to all her clients. She is also organized and hardworking, always putting in the extra hours. There is no task too small or too big. Good follow ups and delivering material to agents and media timeously ensure a positive result. Nicky certainly gets things done! ​

She has worked with a wide range of clients over the years and has proved to be an ideal go-between in the industry, as well as ensuring clients get the best bang for the buck. Throughout, Nicky has maintained good relationships within the travel and tourism sector, keeping her finger on the pulse. Her vivacious character plays no small part in attracting business. ​

—  Editor Travel, Africa and Getaway